Tuesday, April 11, 2017
We're proud to introduce our new line of Economy Sign Holders. These economical sign holders are produced with the same high quality of our other sign holders but are manufactured with custom blended materials in order to provide a collection of value conscious point of purchase displays.
Our Economy Sign Holder collection includes a top loading wall frame and three countertop sign holder designs. Each budget friendly sign holder is available in two popular sizes, 8-1/2" x 11" and 11" x 8-1/2". Our economy wall sign holder also comes in the popular horizontal orientation of 17" x 11".
If you're looking for point of sale displays that will fit your budget and still provide a quality appearance and durability, our low cost, Economy Sign Holders are the perfect solution.
Shop the full collection here: Economy Sign Holders
Thursday, January 12, 2017
Another time saving feature of the BraesideDisplays.com website that makes shopping for point of purchase displays a little easier is our Save for Later link within the shopping cart. If you are not ready to complete your order, or have decided to only purchase some of the items within your shopping cart, simply click the Save for Later link under the items you wish to save.
With our Save for Later feature, you can choose to move items from your shopping cart and save them to be purchased the next time you return. The saved items will show up in the Saved for Later section of your shopping cart, making purchasing your favorite point of purchase displays on your next visit a snap.
Thursday, December 29, 2016
Have you ever wished for an easy way to save multiple products on a website so you can easily find them again? Bookmarking pages through your web browser is an option, but adding multiple product pages can tend to get a bit messy.
For guests logged into our website we have a very convenient Add to Favorites feature. Each product has an Add to Favorites link positioned at the top right-hand corner of its page. Simply click the link and add products to your Favorite Lists. Create multiple favorite lists to organize your favorite point-of-purchase displays any way you like…by category, size, color, etc.
Favorite Lists can be managed directly through your account dashboard. Besides viewing what is in your lists, you can change list names, delete them, or create new ones. For companies that have multiple user logins under a single account, there is also the ability to share your Favorite Lists with others within the account.
After you create your own Favorite Lists, let us know how you are using the feature. Do you have one massive list or did you make multiple lists? Are you sharing your lists with colleagues or keeping them private? If you have any ideas to make Favorite Lists even better, we would love hearing your ideas.
Thursday, December 15, 2016
Available to everyone, with or without an account, is our Email a Friend feature. When you're looking at a product and you want to share it with a colleague, perhaps for a second opinion or the boss's approval, the Email a Friend link at the top right-hand corner of the product page provides a quick and easy way to share product details. Included in the sent email is the product title, description, main image and a convenient link back to the product page. Some guests also use the Email a Friend feature to send themselves a handy quick reference for a point-of-purchase or healthcare display. And don't worry; we do not collect the email addresses used with the Email a Friend feature for any marketing purposes.
Let us know how you have used the Email a Friend feature in the comments, and if it has enhanced your shopping experience at Braeside Displays.
Tuesday, September 27, 2016
Capturing the attention of customers is essential whether you are presenting information or selling products. The branded graphical elements printed on a display can make a strong first impression and heavily influence a customer's shopping experience. In last month's blog post, "Blinded by the White," we dissected the component elements of color. This month we'll continue the discussion of color with concentration on a few of the printing methods.
How the graphics are printed affects the look and cost of the fixture. The most common methods of printing graphics onto a display include silk-screening, label laminating and digital printing directly onto the display surface. Other methods include hot-stamping, pad-printing and debossing.
Silk-screening provides the most impactful color saturation since this method is essentially a stenciling process. It is also one of the oldest production printing methods, dating back to the Song Dynasty in China around 1000 AD. Because more ink is laid down, colors can be deeper and more vivid. Commercially popular with sign makers and display producers for the last 100 years, the silk-screening method came into it's own as an art form with the success of such Avant-garde artists Andy Warhol and Peter Max when they employed this print method in creating art posters in the 1960s.
Although silk-screening is unique in offering penetrating solid "spot" colors this method has limitations when printing fine four-color process images or detailed CMYK graphics. This is due to the relatively large dot size that even the smallest screen mesh (stencil) produces. Silk-screening is great for 4 color printing (4-cp) of large banners, posters and graphics that are viewed from a distance where our vision blends the cyan, magenta, yellow and black dots; but the method is inappropriate for creating half tone or 4-cp images that are viewed from less than an arms length distance away. For this reason, smaller countertop displays that call for 4-cp graphics should incorporate 4 color lithographic labels since much smaller dots and registration of dot patterns are easily controlled.
Often art that is specified as 4-cp graphics can be converted into simple spot color graphics that can be silk-screened directly onto a display. This invariably saves the customer time and money. At Braeside we use a wide variety of printing methods to get the job done right and to satisfy the artistic and budgetary requirements of our customers. We'll gladly recommend ways to enhance the graphic look of your display while saving you money in the process.
Learn more about Braeside's Custom Imprinting & Decorating capabilities.
Tuesday, August 30, 2016
The colors of the rainbow are only the beginning of all the color combinations that are available. In order to create any color of ink it is necessary to add pigments or filters. If a special color is needed to be printed on a display we often refer to the Pantone Matching System, or PMS Color Chart, to identify and match the colors needed for the formulation. While each PMS color has a specific formula, the PMS reference book is printed on white paper.
What happens when we print a PMS formulated ink on to a substrate that is a color other than white, or onto a clear acrylic or glass surface?
The result is a noticeable shift in the color. What looks like a perfect color-matched ink when printed on white paper can actually appear light-years different from how it looks on a clear or non-white material. This difference is often unacceptable to art directors and image conscious customers.
One solution for printing a perfect color matched ink is to print the graphics onto white material. If the substrate is not white to begin with it's necessary to print white onto the substrate first to create a neutralized color base. This allows for all the colored inks to be color-correct. In many decorating processes such as silk-screening this preparatory step of laying down white represents an extra operation and adds costs to the display. However, these added costs are acceptable for top brand marketers that wish to adhere to creative guidelines and display an impactful company graphic accurately.
As part of Braseside's custom solutions we often print graphics onto non-white or clear acrylic for our customers. In order to reduce the price of our decorated products for our customers, we've formulated our own inks that are remarkably accurate without the need to lay down a white color before printing. These completed displays have a rich professional appearance that not only meet or exceed customer specifications but also catch the consumer's eye.
For all display imprinting, whether it be for a custom or stock display, we send a preproduction sample with your specified color for approval. This ensures that you receive the color matching you expect for your graphics. We pride ourselves in our imprinting abilities and welcome any questions you may have regarding the steps we take to create the perfect imprinted display.
Learn more about Braeside's Custom Imprinting & Decorating.
Tuesday, July 26, 2016
Over the last three decades, the number of parts needed to produce an automobile has been reduced by over 30%. The same can be said for many other complex manufactured items including appliances, various consumer products and modern skyscrapers. Fewer component parts mean fewer assembly operations. And fewer assembly operations mean lower costs. With state-of-the-art technology and computer driven equipment, manufacturers today can produce a large, one-piece, sophisticated component in less than half the time it would take to assemble a similar product made from many components just a few years ago.
The P.O.P. industry has been positively influenced by advances in thermoforming, digital printing and CNC machining. Today a point-of-purchase display can be made with fewer pieces - simply, quickly and more reliably than ever before.
A Point of Purchase vendor who is current with changing technology and has invested prudently in state-of-the-art equipment will save the customer time and money, which is a key benefit for display buyers.
Since our beginning over 40 years ago, we understood the importance of lean manufacturing and have consistently updated to the most modern, efficient technologies available. At Braeside, we believe that upgrading to the latest and greatest technologies for our industry stimulates the process of learning new ways to improve production. Being at the forefront of innovation makes our work more exciting and gives us the flexibility and competitive edge to serve our customers with modern solutions that satisfy all their needs.
Learn more about Braeside's Custom Capabilities.
Wednesday, June 29, 2016
Quite often you'll run across graphics imprinted on P.O.P. displays that seem to lack the professional quality that the brand deserves. The printed logo or branding may be "good enough" for distance viewing but quality limitations are apparent upon closer inspection. At Braeside, we know that imprinted graphics will be viewed and shopped at a closer proximity - at arms-length or closer. A decorating process that's fine for banner graphics viewed from 30 feet will be unacceptable for a counter display viewed from 30 inches.
Sometimes customer specifications don't account for this intimate shopping experience and they may be tempted to use imprinting techniques that produce washed out, fuzzy and uninspired detail. When looking at displays imprinted by Braeside, you'll easily be able to view the high visual quality we put into all our work.
We offer many options for decorating the displays and holders we manufacture. The appropriate decorating process depends on the complexity of the art being printed, the size of the art being printed and the quantity to be produced.
The display imprinting options we offer include:
Read more about our custom imprinting and decorating capabilities and learn how Braeside can provide the high visual quality graphics that you demand for your displays.
Since our beginning over 40 years ago, we've understood the importance of providing our customers with effective, high quality graphic imprinting and continue to do so today.
Call 1-800-837-9888 today to speak to one of our imprinting specialist.
Tuesday, May 31, 2016
|Get a behind the scenes look at Braeside Displays and see why we are the leading independent point of purchase display manufacturer. From concept to design, to engineering, manufacturing and delivery, Braeside Displays has been meeting and exceeding customer expectations for over 40 years.|
Thursday, May 12, 2016
We have redesigned our new website with the goal of providing the best shopping experience for our valued customers. At Braeside, we understand how important quality and integrity are in building positive customer relationships and strive to exceed expectations with excellent service, precision workmanship and fast turnaround. We are confident that our newly redesigned website will continue that proud tradition.
The new Braeside Displays website offers many user-friendly enhancements. Benefit from easy to use site navigation, detailed product images, user product reviews and an enhanced user profile area to manage purchases and reorders. Company specific logins and accounts will allow for an even further customized experience.
Be sure to browse our new Custom Displays section and learn on how we can help you turn your display ideas into affordable custom solutions.
As always, we welcome your feedback about our website and products. We're here to provide you with the best stock and custom point-of-purchase displays available.